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Philip Kotler Quote: “The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb exp...”
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Brand Activism: From Purpose to Action: Sarkar, Christian, Kotler, Philip: 9781734244113: Amazon.com: Books
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Philip Kotler Quote: “The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything ...”
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