Oysteer New Zealand - Facebook announced on Wednesday that they will be replacing the traditional ad “relevance score” with three new relevancy metrics - quality ranking, engagement rate ranking and conversion rate
![Facebook's New Quality, Conversion, and Engagement Rankings | What You Need To Know - Dropkick Ads Blog Facebook's New Quality, Conversion, and Engagement Rankings | What You Need To Know - Dropkick Ads Blog](https://i0.wp.com/blog.dropkickads.com/wp-content/uploads/2020/06/facebook_quality_engagement_convertion_rate_ranking_explained_large.jpg?fit=480%2C252&ssl=1)
Facebook's New Quality, Conversion, and Engagement Rankings | What You Need To Know - Dropkick Ads Blog
![Facebook ads: How can my "Quality ranking" be <20%, when my "Engagement ranking" and "Conversion ranking" are "above average"? : r/PPC Facebook ads: How can my "Quality ranking" be <20%, when my "Engagement ranking" and "Conversion ranking" are "above average"? : r/PPC](https://external-preview.redd.it/MiKnP8oOzadIpqIKBu-TebjMyZHcQ6c5ZICKx54a8uE.jpg?width=640&crop=smart&auto=webp&s=5dcc7a424a9b37d568df256a8509168aade5e288)